Action-Based Learning Projects:
MAP & Consulting Studio
Ann Arbor, MI
Ann Arbor, MI
2025
Full-Time MBA MAP
Go-To-Market Strategy
Develop a strategic partnership framework to enhance collaboration and drive revenue growth with National Systems Integrator (NSI) partners, leveraging models from top management consulting companies and elite business schools.
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2024
BBA Capstone
Go-To-Market Strategy
Design and implement a B2B2C sales strategy and funnel for MeetYourClass (MYC). Focus on integrating our community-building platform into university ecosystems, focusing on market research, strategic communications, and partnership development.
Redmond, WA
Redmond, WA
2020
Full-Time MBA MAP
Analyze trade-offs of shifting Microsoft Workplace Analytics from an integrated product with a per-user, per-month business model to a platform with a consumption-based (pay-as-you-go) business model. Identify industry best practices around sales and pricing for consumption-based offerings.
Faculty Advisors