PepsiCo commissioned its MAP team to take the Pepsi brand "beyond the bottle." Students developed a strategic business plan detailing how to best unlock the power of the brand to generate new, alternative revenue streams that drive brand equity and relevant connections with consumers.

Assess the global competitive landscape and evaluate the top list of acquisition targets

Create a real estate proforma template and develop market research for our first P.A.D. Shell Community/Investment in Detroit.

Innovate process improvements to the operating room workflow in order to improve efficiencies, quality and capacity