Conduct an in-country market analysis of coffee consumption and potential coffee retail channels.

Project coordinated in partnership with the William Davidson Institute.

Determine the value proposition and strategy to sell an agricultural chemical input that replaces fertilizer in the turfgrass market.

Complete a full assessment of the pharmacuetical market and identify potential partners

Develop an improved B2C strategy oriented toward increasing sales and the volume of Sentinel's freemium users.

Develop a strategic growth plan for Ross School of Business to expand its presence in India