Action-Based Learning Projects:
MAP & Consulting Studio
Ann Arbor, MI
Mexico City, Mexico
Hanover, PA, USA
Hanover, PA, USA
2023
Online MBA
Brand Positioning and Communication
The Boulder Canyon brand has the #1 potato chip in the natural channel and has had 14 consecutive periods of double-digit growth in SPINS. Leveraging the equity of made-with-BFY oils (avocado and olive oil), where would you take the brand in the product portfolio, messaging, and positioning to double the business?
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2024
BBA Capstone
Strategic Roadmapping
Analyze the golf course industry, with a specific focus on business models in particular pricing models including golf course renovation and restoration projects and formulate recommendations based on your findings.
Faculty Advisors
Ann Arbor, MI
Ulaanbaatar, Mongolia
Ulaanbaatar, Mongolia
2014
Full-Time MBA MAP
Conduct a market assessment of Mongolia's SME sector and help set a strategy for job and business development and diversification.
Project coordinated in partnership with the William Davidson Institute.
Faculty Advisors
Minnetonka, MN
Baltimore, MD
Ann Arbor, MI
Ann Arbor, MI
Minneapolis, MN
Amman, Jordan, Jordan Valley, Jordan, Madaba, Jordan
Amman, Jordan, Jordan Valley, Jordan, Madaba, Jordan
2014
Full-Time MBA MAP
Develop an initiative for technology transfer and capacity building in developing countries using the expertise and capabilities developed in industrialized economies.
Project coordinated in partnership with the William Davidson Institute.
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2025
BBA Capstone
Strategic Roadmapping
Analyze the current banquet and event industry, with a specific focus on opportunities for the two UM Golf Courses, as well as pricing models, and formulate recommendations based on your findings.
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2024
Online MBA
Financial Analysis and Planning
Evaluate alternative revenue sources and models in order to enhance the revenue mix of a top public university Art & Design program, to reduce reliance on undergraduate tuition revenue.
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2025
BBA Capstone
Financial Analysis and Planning
Work with the University of Michigan’s endowment investment team to develop a robust and innovative portfolio management (allocation and cash flow modeling) tool for its multi-billion dollar venture capital and private equity investment program.
Faculty Advisors