Action-Based Learning Projects:
MAP & Consulting Studio
Detroit, MI
Detroit, MI
2022
BBA Capstone
Market Analysis and Assessment
Implement an interactive mapping program to help pinpoint high-scoring areas in Wayne County for refugee housing funding applications that go through a competitive scoring process.
Faculty Advisors
Tel Aviv, Israel;Los Angeles,CA
Tel Aviv, Israel;Los Angeles,CA
2017
Executive MBA MAP
Research and document a U.S. situation analysis of this security and surveillance sector and its technology, from industry, market, competition, customers, channels of product delivery & value streams, and collaboration standpoints to formulate a three-year strategic plan.
Faculty Advisors
Vietnam
Vietnam
2023
Online MBA
Go-To-Market Strategy
Poornatha has successfully developed two training programs for small and medium sized enterprises (SMEs) in India: asynchronously delivered program that is offered to large numbers, serving thousands of SMEs and a more interactive program offered to 30 people at a time. An entrepreneur in Vietnam is working with Poornatha to extend one or both of these offerings to SMEs in Vietnam.
Faculty Advisors
Mumbai, India
Mumbai, India
2014
Full-Time MBA MAP
Investigate the advantages and disadvantages of implementing a smartcard based micro-payment ecosystem.
Project coordinated in partnership with the C.K. Prahalad Initiative.
Faculty Advisors