PepsiCo commissioned its MAP team to take the Pepsi brand "beyond the bottle." Students developed a strategic business plan detailing how to best unlock the power of the brand to generate new, alternative revenue streams that drive brand equity and relevant connections with consumers.

Create a go-to-market strategy for next generation broadband distribution.

Define, analyze and make investment strategy recommendations

Evaluate the potential for cross dock facilities for Chewy's fulfillment network.

Create a marketing and communication strategy that redefines Atlas' place in the market

Create a scalable business model for transportation and infrastructure connected vehicle communications and services.

Develop a business and product portfolio strategy.