Action-Based Learning Projects:
MAP & Consulting Studio
Orlando, FL
Orlando, FL
2025
Weekend MBA MAP
Go-To-Market Strategy
USTA's mission is to grow tennis to inspire healthier people and communities everywhere. By conducting industry analysis and recommending go-to-market strategy, this project will help us grow our impact and serve players in adaptive tennis.
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2025
Weekend MBA MAP
Strategic Roadmapping
Create a strategic plan for Fark Labs, a global innovation and transformation hub dedicated to building top-tier startup companies and advancing new technologies. Fark is a cutting-edge, full-service innovation studio, fully equipped with the resources, equipment, and talent necessary to revolutionize company building.
The ExecMAP team will create detailed business strategy by designing proper product market fits around Fark Labs capabilities and activities, laying out potential monetization collaborations, defining USP – Unique Selling Points, differentiation from the existing innovation hubs, defining go to market channels, establish channels to funds and resources.
This project will examine all aspect of the startup process from the founders perspective, to understand support systems, and how to fund.
The ExecMAP team will create detailed business strategy by designing proper product market fits around Fark Labs capabilities and activities, laying out potential monetization collaborations, defining USP – Unique Selling Points, differentiation from the existing innovation hubs, defining go to market channels, establish channels to funds and resources.
This project will examine all aspect of the startup process from the founders perspective, to understand support systems, and how to fund.
Faculty Advisors
Detroit, MI
Detroit, MI
2025
Full-Time MBA MAP
Operations Enhancements
Identify potential opportunities to leverage Artificial Intelligence (AI) in Human Resources (HR) operations. Explore how AI can enhance efficiency, improve decision-making, and streamline processes within HR functions.
Faculty Advisors
Detroit, MI
Detroit, MI
2025
Weekend MBA MAP
Market Analysis and Assessment
Create a business case for our real estate company to expand services to include non-Michigan markets. For our Detroit-based holdings, develop 2-3 initiatives to drive visitor attraction and retention, which may include a membership/loyalty program.
Faculty Advisors