Deliver a prototype tool that will be used to automate staffing decisions for North American fulfillment centers.

Create a growth marketing strategy.

Design a comprehensive innovation-based growth plan for SoBe that refines its brand positioning and articulates a new marketing strategy.

Communication dependent technology is advancing rapidly leaving business decision makers struggling to establish a clear business case for adoption individual technologies and/or combined technologies. Smaller enterprises lack the depth of technical staff to dedicate time to analyzing new technology tools and the result is these companies losing comparative cost efficiency with companies that are able to make these analysis.