Action-Based Learning Projects:
MAP & Consulting Studio
The company called on a MAP team to develop a go-to-market strategy for a game console in China, the world’s largest gaming market. The team’s extensive market research included visits to five cities, interviews with various groups of stakeholders, and review of company documents and online sources. Ultimately, they developed a specific recommendation on how to most effectively position the product while building toward future growth.
Create a strategic plan for family-owned business to expand into the U.S. market.Tasked with developing a roadmap for expansion into the U.S. market, the team first traveled to the headquarters in Osaka to interview personnel and learn about company culture and operations. The team provided data-driven recommendations supported by a comprehensive financial analysis, along with a strategic plan for entering the U.S. market.
