Create and define a value methodology to inform what products, assets and player experiences to pursue

Provide a strategic blueprint for carving a non-profit out of the for-profit entity along with a marketing and communications plan for the announcement of this new non-profit.

Create five-year strategic and market plan that includes a U.S. market entry and penetration strategy. 

Identify market development strategies within Turkey

The BASF MAP team conducted a thorough examination of a specific battery market with the goal of making recommendations for product development and market entry strategy. The team investigated markets, customers, and applications over the course of the project. At the project's conclusion, the MAP team provided a clear product plan and market strategy corroborated by market analyses.

Assess the market viability of a new product and determine the go-to-market strategy