Action-Based Learning Projects:
MAP & Consulting Studio
Buford, GA
Buford, GA
2024
Online MBA
Market Analysis and Assessment
Develop a business case for Catalayst Nutraceuticals (a CMO) to pitch a private label brand to a growing retailer (e.g., TJ MAX). Additionally develop a comprehensive view of trends in the nutraceutical market (formats growing, capacity in market, etc.)
Faculty Advisors
Ypsilanti, MI
Hod Hasharon Israel
South Africa
South Africa
2023
Weekend MBA MAP
Go-To-Market Strategy
Develop a comprehensive market analysis and market entry strategy for a new product in the renewable energy and fertilizer space in South Africa and possible other specified low- to middle-income countries.
Faculty Advisors
Muskegon, MI
Muskegon, MI
2025
Full-Time MBA MAP
Operations Enhancements
Goodwill Industries of West Michigan is working to ensure that all unsold donations find a home. As a result we are developing a remanufacturing strategy for many of the materials that go unsold. We have partnered with an Israeli based company, Daika, to create new furniture and like products out of unsold wood based materials. Our goal would be for the U of M MAP MBA Students to help us develop a business plan, research regulatory/permitting requirements and provide/establish agreement drafts.
Faculty Advisors
Ann Arbor, MI, USA
Southfield, MI
Southfield, MI
2024
Weekend MBA MAP
Market Analysis and Assessment
The project aims to analyze how electric vehicles (EVs) affect the aftermarket sector, including shifts in parts and services, market dynamics of key sub-segments, and investment opportunities for our private equity clients.
Faculty Advisors
New York City, NY Santa Ana, CA
New Hudson, MI
Madurai, India; Pondicherry, India; Salem, India; Coimbatore, India
Punjab state, India; Madhya Pradesh state, India; Uttar Pradesh state, India
San Diego, CA, USA
