Action-Based Learning Projects:
MAP & Consulting Studio
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Tel Aviv Israel
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Tel Aviv Israel
2023
Full-Time MBA MAP
Go-To-Market Strategy
Perform a US market analysis, develop US market entry and penetration strategy recommendations, and formulate a three-year plan for Gynica’s product pipeline in the Pharma & Non-Pharma Menopause symptoms space
Faculty Advisors
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Hanover, PA, USA
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Hanover, PA, USA
2023
Online MBA
Brand Positioning and Communication
The Boulder Canyon brand has the #1 potato chip in the natural channel and has had 14 consecutive periods of double-digit growth in SPINS. Leveraging the equity of made-with-BFY oils (avocado and olive oil), where would you take the brand in the product portfolio, messaging, and positioning to double the business?
Faculty Advisors