Action-Based Learning Projects:
MAP & Consulting Studio
Grand Rapids, MI, USA
Grand Rapids, MI, USA
2023
BBA Capstone
Brand Positioning and Communication
As a Mission driven company, we would like the U of M Team to develop a recommendation and plan to bring the Company Mission and Guiding Principles “forward” as a critical component of our positioning in the market as a company and a brand in a way that balances it with the need to make Operating Income as a “for-profit” company.
Faculty Advisors
Bolingbrook, IL, USA
Bolingbrook, IL, USA
2023
Online MBA
Operations Enhancements
Evaluate our current load tendering and management platform that manages the end-to-end process of scheduling commitments. Provide recommendations to help streamline operations (assign loads sooner and on more of a schedule) and gain preferred pricing with vendors.
Faculty Advisors
Savannah, GA, USA
Savannah, GA, USA
2023
Full-Time MBA MAP
Customer Experience Enhancements
Complete a detailed market analysis and business assessment that results in development of a business case, strategy, and execution framework for the creation of a new worldwide customer loyalty program
Faculty Advisors
Sao Paulo, Sao Paulo, Brazil
Sao Paulo, Sao Paulo, Brazil
2023
Full-Time MBA MAP
Market Analysis and Assessment
Conduct a deep and detailed market analysis to define market positioning, including distribution strategy and organizational structure, for a large Brazilian wealth management company
Faculty Advisors