Formulate investment thesis across one of our key sectors (tech-enabled services, digital media, marketing services and IT services industries) in partnership with investment team. Execute primary and secondary industry research, craft initial value creation plans, and identify critical investment opportunities.

Develop a marketing/outreach/engagement strategy around a value proposition for the Detroit, Michigan and Windsor, Ontario joint economic region.

Develop an exit plan for a home medical care company, identifying potential buyers who will continue to provide patients with the best possible recovery journey.

Design a demand generation plan that drives an increase in customers to the Microsoft commercial marketplace in FY26. Consider marketing guerilla tactics for how the team can attract the developer audience so this group can discover and build with AI tools and models through the marketplace.

Develop a strategy to grow and expand a local, community-oriented, music school with a unique curriculum into a national community of students, teachers and professional musicians by making connections, fundraising, and developing software.

Assess opportunities to improve demand forecasting and inventory management/allocation for the US market at a more disaggregated geographic level, and develop an analytical model to enable this level of optimization by our business units.

Strategic support for advancement of revolving debt facility structured to invest in low carbon, climate resilient retrofits of urban food markets across Africa.

Develop logic & demonstrate a solution to support packaging priorities in our Crossville, TN Distribution center. Define current process & gap areas from forecasting, safety stock, purchasing, and prioritization for production work orders for packaging, and create a tool that is transferrable to the business upon completion.

Create a budget-friendly marketing strategy that effectively targets both families seeking childcare and potential donors—distinct groups with unique priorities—by utilizing the most impactful channels to expand reach and increase donor engagement.

Create a first-of-its-kind assessment of commercial and industrial solar project economics across the country. Key portions of the assessment will be published and promoted to industry stakeholders.

Create a plan to position a health and wellness site and apps to be ideal for a campus roll-out, including a specific plan for the U of M system, with a focus on quality assessment and improving the product offerings.

Develop strategy in order to replicate our appliance recycling operation in other states and other parts of the country, including market research, cost estimates, and potential revenue estimates.

The project’s goal is for the Ross team to collaborate with the two OTK founders to formulate a local, Malawi-based fundraising strategy that builds a greater and more diversified financial base. While donations from friends abroad will remain valuable and relevant, the Ross team should focus on delivering detailed short- and long-term strategies for how OTK can expand its sourcing of funds from within Malawi.

Perfect Pair is a 501(c)(3) non-profit organization founded at the University of Michigan seeking expertise in developing a long-term business plan with strategic roadmapping, building a business plan, and marketing. Perfect Pair matches older adults and students to form intergenerational friendships, foster social connection, and combat social isolation and ageism.

Develop a comprehensive project to support LeaderShape in creating a strategic plan that aligns its mission with long-term growth, enhances program impact, and strengthens operational efficiency, ensuring the organization can continue empowering young leaders effectively.

Collaborate with Michigan Ross MBA students to enhance our multi-faceted program (“A Brighter Future for Vulnerable Youth”) and its online platform (“Career Compass”) by conducting a (brief) strategic program review, optimizing program design and developing a comprehensive marketing and fundraising strategy to improve beneficiary outcomes, increase visibility and attract sustainable corporate and donor partnerships.