Action-Based Learning Projects:
MAP & Consulting Studio
Redmond, WA
Redmond, WA
2025
Full-Time MBA MAP
Go-To-Market Strategy
Develop messaging and marketing strategy recommendations to improve the security posture of our consumer users, & increase their usage of Microsoft account features & services which provide security benefits.
Faculty Advisors
Kisumu and Nairobi
Kisumu and Nairobi
2025
Full-Time MBA MAP
Operations Enhancements
Strengthening the operational procedures and marketing activities of Inua Village Textile Industry as a sustainable, income-generating project of Inua Village to Global Foundation’s Social Enterprise Ecosystem
Faculty Advisors
Virtual
Virtual
2025
MM Consulting Studio
Market Analysis and Assessment
Develop a comprehensive inbound marketing strategy to increase B2B leads from HR professionals, chief people officers, and decision-makers. The goal is to better understand how LifeGuides fits in the market and move from 1-2 leads per month to a consistent flow of qualified leads through content-driven strategies.
Faculty Advisors
Hyderabad
Hyderabad
2025
Full-Time MBA MAP
Supply Chain Optimization
Study the robustness of supply chain and use of technology with respect to inventory, supply and consumption of medicines and medical consumables in 108 ambulances of EMRI ( about 10,000 in number spread in 13 states in India) and suggest improvement keeping following critical parameters as central focus of study:
- Inventory levels
- Stock outs
- Obsolescence
- Leakage/ pilferage
- Delivery system/ logistics
- Cost of logistics
- Inventory levels
- Stock outs
- Obsolescence
- Leakage/ pilferage
- Delivery system/ logistics
- Cost of logistics
Faculty Advisors
Detroit, Northville, and Lansing
Detroit, Northville, and Lansing
2025
Full-Time MBA MAP
Strategic Roadmapping
The project team will work to develop a comprehensive strategic plan aimed at helping the State of Michigan cultivate a robust entrepreneurial ecosystem around Life Sciences. This initiative will involve assessing the current landscape of entrepreneurship within the state, identifying key stakeholders, and determining the resources needed to support new and existing businesses.
The plan will focus on creating a supportive environment that fosters innovation, collaboration, and growth among entrepreneurs. It will include recommendations for enhancing access to funding, improving mentorship opportunities, and facilitating connections between startups and established companies.
The plan will focus on creating a supportive environment that fosters innovation, collaboration, and growth among entrepreneurs. It will include recommendations for enhancing access to funding, improving mentorship opportunities, and facilitating connections between startups and established companies.
Faculty Advisors
Inkster, MI
Inkster, MI
2025
BBA Capstone
Financial Analysis and Planning
Conduct a comprehensive analysis of the different existing and potential economic models for senior living facilities to help inform decision-making regarding the development of Madina Village. Additionally, develop perspective on the minimum size of such a village (i.e., land required, number of units, etc.) and based on this perspective a high-level assessment of the resources / cost required to develop the village. Additionally, time permitting, recommend the best approach (or “pitch”) to potential development partners (e.g., home builders, local / state government, medical systems).
Faculty Advisors
Mountain View, CA
Mountain View, CA
2025
BBA Capstone
Market Analysis and Assessment
Conduct comprehensive market research and develop a strategic business model for Jindo's AI-powered veterinary assistant and ultrasound product, focusing on competitive differentiation, go-to-market including pricing strategies and customer acquisition.
Faculty Advisors
Albuquerque, NM
Albuquerque, NM
2025
Weekend MBA MAP
Supply Chain Optimization
The University of Michigan Supply Chain project focuses on optimizing the aluminum supply chain to support the manufacturing scale-up of Flow Aluminum's Aluminum-CO2 battery technology. This project aims to ensure a reliable and cost-efficient supply of aluminum for large-scale battery production.
Faculty Advisors
Virtual
Virtual
2025
MM Consulting Studio
Strategic Roadmapping
Develop a strategy to grow and expand a local, community-oriented, music school with a unique curriculum into a national community of students, teachers and professional musicians by making connections, fundraising, and developing software.
Faculty Advisors
Rio de Janeiro
Rio de Janeiro
2025
Full-Time MBA MAP
Customer Experience Enhancements
Design strategic initiative to integrate data and sports analytics to enhance the customer experience for supporters of a major Brazilian sports (football) club, improving international brand positioning, communications, and management to compete with the world's most notable football brands.
Faculty Advisors
Detroit, MI
Detroit, MI
2025
Full-Time MBA MAP
Strategic Roadmapping
Build Rockbridge’s systematic and repeatable value creation strategy and approach for its portfolio companies, based on private equity best practices. Specifically, determine which critical actions the company and Rockbridge should take per function (e.g., growth strategy, product development, technology, sales & marketing, talent, finance & accounting, etc.) in the first 3-years of the hold period to drive profitable growth.
Faculty Advisors