Action-Based Learning Projects:
MAP & Consulting Studio
Zurich, Switzerland
Zurich, Switzerland
2024
Online MBA
Market Analysis and Assessment
Identify emerging solutions—whether in technology, AI/analytics, or consulting propositions—that Swiss Re's Automotive and Mobility Solutions team should consider developing, acquiring, or partnering with. These solutions aim to empower our insurance and broker clients in the US and Canada to effectively manage their risk portfolios.
Faculty Advisors
Chicago, IL
Chicago, IL
2024
Executive MBA MAP
Market Analysis and Assessment
With the implementation of the Infrastructure Investment and Jobs Act (IIJA) in 2021 and final guidance given in 2023 on implementation, the environment for Build American Buy America (BABA) compliancy requirements has changed. We would like a market analysis to help determine the opportunity cost of reshoring our manufacturing to be able to provide products that are compliant with the 2021 IIJA and BABA requirements.
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2025
Full-Time MBA MAP
Brand Positioning and Communication
Develop a strategic marketing plan and branding strategy that will increase sales and position Northern Classics as the premium brand for children's outerwear. Analyze opportunities to grow through wholesale, expanded product lines, and social media campaigns.
Faculty Advisors
Detroit, MI
Detroit, MI
2025
Full-Time MBA MAP
Go-To-Market Strategy
Typically, cardiac implantable electronic devices (pacemakers, implantable cardioverter-defibrillators, implantable loop recorders, and cardiac resynchronization therapy devices) are implanted in hospitals, surgery centers, or office-based electrophysiology labs. Often, a company representative from the device manufacturer attends the implant procedure in-person to provide technical support and expertise, assist the medical team with device programming and troubleshooting, and ensure the device is properly configured for the patient's needs while adhering to clinical and safety standards.
The project aims to evaluate the operational considerations and develop a go-to-market plan for alternative service models to support implant procedures. In these models, the company representative may not attend the implant procedure in person, yet the experience must remain equivalent to or better than the traditional in-person model.
The project aims to evaluate the operational considerations and develop a go-to-market plan for alternative service models to support implant procedures. In these models, the company representative may not attend the implant procedure in person, yet the experience must remain equivalent to or better than the traditional in-person model.
Faculty Advisors
Champaign, IL
Champaign, IL
2025
BBA Capstone
Strategic Roadmapping
Develop a comprehensive project to support LeaderShape in creating a strategic plan that aligns its mission with long-term growth, enhances program impact, and strengthens operational efficiency, ensuring the organization can continue empowering young leaders effectively.
Faculty Advisors