Action-Based Learning Projects:
MAP & Consulting Studio
Research excess production capacity and suggest new, alternate revenue streams. The general manager (a Ross alum) of Taiwan Lung Meng asked the MAP team to research ways to use excess capacity and increase revenue. The team recommended several new products for creating alternative revenue streams. The final report included detailed design information, a market analysis, and financial projections.
Understand the scope of co-creation in the urban governance space, identify the dynamics and complexities, and design a co-creation strategy and implementation plan for the eGovernments Foundation that includes a list of potential partners who can effectively scale the Foundation's impact and enhance the quality of life experienced by citizens in India's cities.
Create a strategic plan for family-owned business to expand into the U.S. market.Tasked with developing a roadmap for expansion into the U.S. market, the team first traveled to the headquarters in Osaka to interview personnel and learn about company culture and operations. The team provided data-driven recommendations supported by a comprehensive financial analysis, along with a strategic plan for entering the U.S. market.