In 1991, Professor Priscilla Rodgers designed an assessment to help the Michigan Business School evaluate MBA students' written communication skills, which was used for course placement. When the GMAT added an Analytical Writing Assessment in 1994, Rodgers conducted research that showed the AWA did not accurately assess management communication and that the assessment criteria and methodology used at the business school were far more meaningful. Rodgers and her team developed five six-point scales that quantified the competencies that MBA students need to be effective writers. In 2017, the business communication area at Michigan Ross moved to an assessment of MBA students' management communication, which included speaking as well as writing, and allowed students to choose a non-credit path toward satisfying the communication requirement. Andrea Morrow, lecturer and director of writing programs, developed a framework based on Rodgers' work called the Ross Management Communication Competencies Framework. As part of the new assessment process, full-time, global, and online MBA students learn about management communication and are assessed using Morrow's framework. If their results show they are low in any of the five competency areas, they can opt to complete targeted work on Canvas, or they can opt to take a business communication class. No other business school has a program like this.

Associate Professor Anant Nyshadham co-founded and co-directs the Good Business Lab, a labor research and innovation lab whose work to identify workplace tools and interventions to deliver both impact to workers and returns to employers has quickly expanded across four continents over the last decade. Designed and tested through rigorous randomized controlled trials in real-world workplaces, GBL has developed several tools for rapid and broad scale. GBL's worker voice tool, Inache, has been proven to improve worker retention, reduce absenteeism, and increase worker productivity in manufacturing settings. Similarly, the tool Pratibha is a tablet-based screening and training tool for frontline supervisors that measures and addresses soft skill deficiencies and has been proven to improve the retention of supervisors and dramatically and sustainably raise the productivity of workers in factories. The Bill and Melinda Gates Foundation recently awarded GBL a multi-million dollar grant to scale these tools to more than a million workers in the next two years.

In 1991, Dean Joe White and Associate Dean Paul Danos introduced the groundbreaking Multidisciplinary Action Projects course to the MBA curriculum. The initial full-time, seven-week project established a team of MBA students to work on a real-world business challenge for a sponsor company. After a pilot run, the course became part of the MBA core curriculum in 1993. In the coming years, MAP would be added to other MBA programs and eventually to most of the school’s degree programs.

Since its inception, many other schools have incorporated project-based opportunities into their degree programs. However, Michigan Ross remains the leader in the space, and MAP has stood as a beacon of innovation and impact within the realm of graduate studies. What has truly set the MAP program apart is its unwavering commitment to bridging the gap between theory and practice. Instead of confining students to lecture halls, the program enables students to venture into the field, partnering with corporations, nonprofits, and startups to address genuine business challenges and exposing students to the intricacies of various industries while cultivating their ability to think critically, adapt swiftly, and communicate effectively.

Over the years, more than 3,200 MAP projects have been completed by Michigan Ross students. Today, more than 1,000 students participate annually in a MAP project as a required component of their degree program. The organizations they work with range from Fortune 100 multinational corporations to start-ups and non-profits, developing impactful products and addressing some of society's biggest challenges.

In 1993, former Michigan Ross finance faculty member Victor Ng, co-authored a paper that is among the top 50 most cited papers in finance. Ng's paper defines the news impact curve, which measures how new information is incorporated into volatility estimates. His paper compares and estimates various new and existing autoregressive conditional heteroskedasticity models, including a partially nonparametric one, with daily Japanese stock return data. New diagnostic tests are presented which emphasize the asymmetry of the volatility response to news. Ng's results suggest that the Glosten, Jagannathan, and Runkle Model is the best parametric model. This path-breaking paper demonstrates the use of a new methodology to show the impact of news on stock prices, probably the most important function of financial markets.

The late 1990s ushered in a revolutionary view across the social sciences centered around the power and importance of studying strengths, better understanding how people thrive, and how systems seize opportunities for creating excellence. Michigan Ross led the way in advancing this fundamental research shift in the field of management and organizations, with many scholars publishing seminal research in the field. In 2002, three faculty members, Jane Dutton, Bob Quinn, and Kim Cameron, founded the Center for Positive Organizations to encourage rigor in this growing field of research and to serve as a home for a large network of scholars interested in pursuing this line of inquiry. As the field has grown over the years, Positive Organizational Scholarship has influenced how management is taught and practiced. CPO at Michigan Ross is a leader in helping teachers and students tap into this body of evidence and learn about this research through innovative courses and developmental learning programs. Those tools include the "Reciprocity Ring", a dynamic group exercise that applies the “pay-it-forward” principle while creating high-quality connections, and the "Reflected Best Self Exercise", which helps you see who you are at your best to engage you to live and work from that powerful place daily.

The fields of social movements and organizations had very little overlap until Professors Jerry Davis and Mayer Zald convened a pair of conferences at Michigan Ross in 2001 and 2002 that brought together top scholars from both domains and forged research collaborations that yielded a 2005 Cambridge University Press volume and a 2008 special issue of Administrative Science Quarterly. Zald had previously published a piece on the topic in 1977, as had Davis in 1994. Today, this is a widely recognized and fruitful research domain that arose just in time to explain the increasingly prevalent interplay between corporations and social movements, including boycotts, corporate political activism, and employee social movements.

The root of the Great Financial Crisis of 2008-2009 lay in poor-quality residential mortgage loans made by financial institutions. A set of academic research papers established that lenders made poorer quality loans when they anticipated selling the loans to investors rather than continuing to own the loans until they matured. When loans were sold, a complex securitization process led to a large distance between the originator of a mortgage and the final investor in the loans. Amit Seru, PhD '07, and co-authors established in an important series of papers that focused on 1) keeping most characteristics of loans the same, loans that were only marginally easier to securitize had significantly higher default rates than those that were marginally more difficult to securitize, 2) (in work with Professor Uday Rajan) securitized loans, the interest rate (which represents the compensation to investors for bearing the risk of default by the borrower) became an increasingly worse predictor of default in the build-up to the GFC, and 3) information passed on to investors by mortgage securitizers was limited and sometimes outright fraudulent. In another crucial strand of work, Professor Amiyatosh Purnanandam demonstrated that 1) loans held by banks on their own balance sheets had lower default rates than otherwise identical loans sold by banks to investors and 2) (in work with Taylor Begley, PhD '14, and Kuncheng Zheng, PhD '15) even with securitized loans, default rates were lower when the riskiest tranche was held by the lender rather than sold to investors. Collectively, the work done by Ross faculty and PhD alums showed that the ability to securitize mortgage loans undermined the incentives of lenders to the point that low-quality mortgage loans were made, essentially providing the dry timber that fueled the GFC.

Originally launched by Michigan Ross Professor David Brophy and now organized and run by the Zell Lurie Institute for Entrepreneurial Studies, the Midwest Growth Capital Symposium began as an opportunity to showcase innovative Michigan ventures seeking funding and connect them with venture capitalists, angel investors, industry stakeholders, and leaders from across the nation. 

Today, the Symposium provides a platform for pre-selected Midwest companies to present their business ideas and investment opportunities. These companies span various sectors, such as life sciences, healthcare, technology, food and agriculture, and energy. First held in 1980, the Symposium is the longest-running university-based venture fair of its kind, has gained recognition, and attracts attendees from across the country.

In the early 2000s, Professors Tim Fort and Cindy Schipani held the first conference on the role of business in promoting peace. The conference was attended by former Secretary of State Madeline Albright and brought together individuals from academia, business, and government to discuss efforts that could be made to reduce violence in the world. It was concluded that there is a role of business, especially in serving as an unofficial ambassador or role model when conducting business internationally. This event set in motion the beginnings of a new research paradigm on "Peace Through Commerce."

In the 1990s, a research team at Michigan Ross, led by Emeritus Professor Claes Fornell, created the American Customer Satisfaction Index. This groundbreaking project included Professors Eugene Anderson and Michael Johnson, as well as Research Scientist Jaesumg Cha and Barbara Everitt, former director of the U.S. Census Bureau. 

ACSI represents a paradigm shift in measuring market performance, offering a more complete view of firms, industries, and economies and treats customer satisfaction as a latent construct connecting expectations, perceived quality and perceived value, through customer satisfaction, to customer voice and loyalty. For the past three decades, ACSI has catalyzed a wealth of peer-reviewed research in marketing and business. Empirical studies consistently find ACSI positively associated with profitability, cash flows, stock returns, credit ratings, positive earnings surprises, revenue, gross margins, return on investment, cash flow stability, and operating margins. Greater ACSI is also associated with lower cost of capital, cost of debt, and selling costs. At a macro level, ACSI is found to be predictive of gross domestic product. 

Published research by the ACSI team enjoys wide recognition, garnering more than 100,000 citations. Additionally, ACSI-related research has played an outsized role in establishing customer satisfaction as an essential metric within firms' management information systems, priority setting, and key performance indicators.

The Michigan Business Challenge is a prestigious business plan competition hosted by the Zell Lurie Institute for Entrepreneurial Studies. It allows U-M students to showcase their entrepreneurial ideas, receive feedback from experienced judges, and compete for over $100,000 in cash prizes to support their ventures. 

The Michigan Business Challenge was established in 1984 at Michigan Ross and has since become one of the region's most impactful and well-known startup competitions. Over the years, the MBC has supported numerous successful startups, generated millions of dollars in funding, and helped launch successful entrepreneurial careers for U-M students and alumni. The MBC is open to various stages of business concepts, from early-stage ideas to established businesses. 

The competition consists of three tracks that cater to specific industry sectors, including the Seigle Impact Track for social ventures, the Invention Track for ventures that have intellectual property at the core of their high-tech venture, and the Innovation Track for growing startups. These tracks provide tailored resources, networking opportunities, and funding for participants. Notable entrepreneurial ventures that have come through the MBC include Morning Brew, Xoran Technologies, AMBIQ Micro, Elevate K-12, and many more.

”Bifurcation of the Owner and Operator Analysis" was published by Professor Lynda Oswald in 1994. Her research was cited and quoted extensively by the U.S. Supreme Court in its unanimous decision in United States v. Bestfoods (1998) in clarifying parent corporations' direct and indirect liability for their subsidiaries’ actions in the context of CERCLA liability and hazardous waste cleanup. The liability of a parent corporation for the acts of the subsidiary is a complex issue that permeates all areas of corporate law and business relationships, and is not confined to the environmental context found in Bestfoods. Oswald’s research has since informed the decisions of over 55 additional courts -- federal trial and appellate courts as well as state appellate and supreme courts -- in business law contexts as varied as environmental liability, whistle-blowing under the Sarbanes-Oxley Act, the Racketeering-Influenced Corrupt Practices Act (RICO), employment discrimination, medical malpractice, negligence, bankruptcy, and real estate transactions.

While concerns regarding corporate financial misreporting have persisted since the early 1900s, there were no rigorous methods that academics, market participants, and regulators could use to assess the accounting quality or the potential for financial misreporting when looking at a set of financial statements. Faculty members Patricia Dechow, Ilia Dichev, and several of their co-authors in the Michigan Accounting group developed several widely used models that allow users to assess the financial reporting quality of a set of financial statements and, more importantly, allow users to detect potential earnings management. These models and adaptations of these models continue to be used today, both in research and in accounting courses.

In 1984, former faculty member Birger Wernerfelt introduced a paradigm shift in business strategy with his paper "A Resource-Based View of the Firm." Prior to this transformative work, the discourse on business strategy was predominantly centered around external market factors and competitive forces. 

Wernerfelt challenged this conventional wisdom by presenting the argument that a firm's internal resources, ranging from tangible assets like machinery to intangible assets like reputation, could be the key to creating a competitive advantage. This theory, known as the Resource-Based View, asserts that for resources to offer a firm sustained competitive advantage, they must be valuable, rare, and difficult to substitute or imitate. 

The RBV has had profound implications and has changed how firms undertake strategic planning by emphasizing the importance of leveraging internal assets for competitive advantage. Wernerfelt's paper has been cited in thousands of academic publications and is now a staple in business school curricula worldwide.

Professor Charles Laselle Jamison, a pioneering figure in the sphere of business management, spent most of his career at the Michigan Business School. Recognizing the importance of the evolving field of management education in 1936, Jamison proposed an organization dedicated to the support of high-quality research, teaching, and practice in the field. His vision led to the official launch of the Academy of Management in 1941. For this instrumental role, he became known as the "Father of the Academy of Management." With the onset of World War II, the Academy's operations were put on hold. However, they were revived in 1947 thanks to Jamison's tireless commitment. Since then, the Academy of Management has become an internationally recognized association for management and organization scholars.

Later in his career, Jamison would cement his legacy as a pioneer in the field of strategic management by publishing his 1953 textbook on business policy. The textbook was one of the first on the subject and showcased his invaluable contribution to the field.

In the early 1990s, Professor Garry Brewer became dean of the U-M School of Natural Resources and the Environment. He approached Dean Joe White of the Michigan Business School with the concept of a dual-degree program to prepare future business leaders with an integrated education in both earth and management sciences. The concept took shape first in 1993 in the form of a graduate dual-degree program (originally called the Corporate Environmental Management Program) under the leadership of Professor Stuart Hart and then the Erb Institute after a generous grant from Fred and Barbara Erb in 1996 and a series of additional donations from other visionary donors. The dual-degree program was then incorporated into the Erb Institute and bolstered by the scholarly research of three newly endowed professorships. Nearly 30 years later, the Erb Institute has expanded dramatically to become a full-fledged, endowed institute with three chaired professors, an undergraduate Erb Fellows Program, more than 200 graduate and undergraduate students, and more than 750 alumni across 17 countries. In addition, the institute has an active agenda of scholarly and applied research and works to facilitate business engagement through business roundtables and global conference partnerships. Today, the Erb Institute is generally recognized as the leading business sustainability institute for research, teaching, and business engagement.