As the worlds of trade and culture were globalized in the 1980s, consumers worldwide saw standardized global brands enter and grow in their local markets, displacing local brands that had been dominant for decades. But what were consumers seeing in these global brands, and why were consumers switching to them? How could local brands fight back? These timely and important questions were addressed in a series of research papers by Michigan Ross Professor Rajeev Batra and his co-authors from 1999 through 2019. They showed that if consumers perceived brands as being global, they assumed these brands were of higher quality, capable of bestowing more prestige and status to their buyers, and would bring these buyers closer to the imagined lifestyles of consumers in the home countries of these brands. These papers have been cited over 6,000 times, have been nominated for and won multiple best-paper awards in journals and societies of international marketing, and have been included in lists of the 10 papers in the last 30 years that have made the most contribution to the international marketing literature. Today, as the lure of globalization seems to be receding and local brands seem to be winning again, this work highlights the tensions and trade-offs at play.

In 1999, former Michigan Ross finance faculty member Josh Coval co-authored a paper that is among the top 50 most-cited papers in finance. The paper shows one of the most intriguing patterns in individual behavior. The strong bias in favor of domestic securities is a well-documented characteristic of international investment portfolios, yet this paper shows that the preference for investing close to home also applies to portfolios of domestic stocks. Specifically, U.S. investment managers strongly prefer locally headquartered firms, particularly small, highly leveraged firms that produce nontraded goods. These results suggest that asymmetric information between local and non-local investors may drive the preference for geographically proximate investments, and the relation between investment proximity and firm size and leverage may shed light on several well-documented asset pricing anomalies.

In 1991, Professor Priscilla Rodgers designed an assessment to help the Michigan Business School evaluate MBA students' written communication skills, which was used for course placement. When the GMAT added an Analytical Writing Assessment in 1994, Rodgers conducted research that showed the AWA did not accurately assess management communication and that the assessment criteria and methodology used at the business school were far more meaningful. Rodgers and her team developed five six-point scales that quantified the competencies that MBA students need to be effective writers. In 2017, the business communication area at Michigan Ross moved to an assessment of MBA students' management communication, which included speaking as well as writing, and allowed students to choose a non-credit path toward satisfying the communication requirement. Andrea Morrow, lecturer and director of writing programs, developed a framework based on Rodgers' work called the Ross Management Communication Competencies Framework. As part of the new assessment process, full-time, global, and online MBA students learn about management communication and are assessed using Morrow's framework. If their results show they are low in any of the five competency areas, they can opt to complete targeted work on Canvas, or they can opt to take a business communication class. No other business school has a program like this.

Michigan Ross is known for being one of the first places to promote and provide rigorous evidence contrary to the efficient market hypothesis. The work of Professor Victor Bernard, a faculty member from 1982-1995, played a huge role in the beginnings of literature on market inefficiency. His work in valuation and fundamental analysis was the first to provide evidence that investors could not fully process information in earnings releases. The inefficient markets argument was further supported by the work of Professor Richard Sloan, a faculty member from 1997-2007. Bernard demonstrated that market participants treat the two basic components of accounting — cash and accruals — in an irrational way when making their valuation of corporate securities. This behavior became known as the "accrual anomaly." Bernard's work twice won the Notable Contribution to the Accounting Literature Award. 

While concerns regarding corporate financial misreporting have persisted since the early 1900s, there were no rigorous methods that academics, market participants, and regulators could use to assess the accounting quality or the potential for financial misreporting when looking at a set of financial statements. Faculty members Patricia Dechow, Ilia Dichev, and several of their co-authors in the Michigan Accounting group developed several widely used models that allow users to assess the financial reporting quality of a set of financial statements and, more importantly, allow users to detect potential earnings management. These models and adaptations of these models continue to be used today, both in research and in accounting courses.

In a paper published as a lead article in the Journal of Finance in 1990, Professor Nejat Seyhun investigated whether informed investors stabilize and correct mistakes in security prices by buying undervalued assets and selling overvalued assets or destabilize security prices by jumping into already overpriced securities to create bigger bubbles and mis-valuations first, only to exploit them later. Seyhun's investigation centered on the stock market crash of Oct. 19, 1987, when the stock market crashed by 22% in one day. He found that top corporate insiders bought undervalued stocks and sold overvalued stocks in record quantities immediately following the crash. Hence, informed insiders were stabilizing security prices and not destabilizing them further. This finding provides comfort that the stock market will be self-policing and self-correcting and justifies the current regulatory system, which assumes that more information is beneficial by requiring timely, accurate, and full dissemination of information from all parties involved. Seyhun was among the first to explore various aspects of reported insider trading and its effects on share prices and shareholder wealth.

The inception of the Journal of Public Policy and Marketing dates back to 1982 when it was founded by Tom Kinnear, a prominent faculty member from the Michigan Business School. Its initial name was Journal of Marketing and Public Policy. However, due to concerns raised by the American Marketing Association about potential confusion with the Journal of Marketing, it officially adopted its current name in 1983. The primary motivation behind the journal's creation was the growing interest among marketing academics in public policy during that era. During the 1970s and early 1980s, there was a growing interest in issues concerning the intersection of public policy and marketing. This interest encompassed various aspects, including advocacy for children's rights, as well as concerns related to other vulnerable groups such as the elderly, ethnic communities, and those with low income; the environmental impact of consumption and the emergence of what is now termed the "green consumer"; the adoption of energy-efficient practices by consumers following significant increases in gasoline, electric, and natural gas prices; evolving product liability doctrines that were becoming more lenient in terms of protective measures; food labeling and nutritional aspects; new consumer protection laws and measures. It is noteworthy that many of these trends are still relevant today, albeit with some shifts in emphasis, such as the increased focus on climate change.

"Co-creation as a revolutionary paradigm was introduced by Professors C. K. Prahalad and Venkat Ramaswamy in a series of articles published between 2000 and 2004 and an award-winning book, The Future of Competition. Their work provided a new frame of reference for jointly creating value through networked environments of increasingly digitalized experiences, going beyond goods and services, and called for a process of co-creation -- the practice of developing offerings, experiences, and unique value through ongoing interactions with customers, employees, managers, financiers, suppliers, partners, and other stakeholders. Through their work, they envisioned an individual and experience-centric view of interactive value creation and innovation.

Starting in 2005, the explosion of digital and social media, the convergence of technologies and industries, embedded intelligence, and information technology-enabled services enabled enterprises to build platforms for large-scale, ongoing interactions among the firm, its customers, and its extended network. Ramaswamy's work argued that success lies in connecting with people's experiences to generate insights and change the nature and quality of interactions. He also called for co-creation from the inside out of enterprises and their networks, as much as co-creation from the outside in, and for leaders to co-create transformative pathways.

In 2014, Ramaswamy published "The Co-Creation Paradigm", which combined the core ideas of co-creation with a call to see, think, and act differently in an interconnected world of possibilities and complex challenges to co-create a better future as individuals."

Professors Norman Bishara and Jagadeesh Sivadasan have made significant contributions to influential literature examining the variation in the enforceability of non-compete clauses and their consequences. Their work is an important part of broader literature documenting monopsony power (i.e., the power of employees to set wages leading to a redistribution of surpluses away from workers), worker mobility, and knowledge transfers. In a pioneering paper published in 2010, Bishara created a detailed rating of the non-compete enforceability in all 50 states, building on painstaking work parsing the regulations and case law at the state level. The enforceability index from Bishara's 2010 paper, combined with worker-quarter-level U.S. Census data, was used in a paper by Sivadasan and co-authors to show that higher enforceability is correlated with lower wages and mobility for tech workers.

Bishara and his U-M coauthors also undertook a broad survey of U.S. workers, documenting for the first time the surprising prevalence of the use of non-compete clauses across a range of industries, including for low-wage workers, as well as work showing the chilling effect of noncompetes on employee behavior, even when they are unenforceable. This portfolio of work helped spark a major policy debate about the use and abuse of noncompetes that inspired action from the White House and the research conclusions being cited in the 2023 State of the Union Address, and spurred a report from U.S. Treasury Department, legislative changes from numerous states, and research from a range of think tanks that eventually led to the 2024 final rule from the Federal Trade Commission attempting to ban noncompetes in employment contracts across the country.
 

The original trading floor at the Michigan Business School was established in 1999. At the time, it was the 12th academic trading lab to be developed in the United States and one of the first in a large public university. 

Later, with a generous donation by John and Georgene Tozzi, a new lab was built. Over the years, thousands of students have come through the lab. 

Today, there are approximately a dozen investment clubs, seven of which meet weekly in the lab. When the lab was first getting started, the student-managed fund was at $95,000, which has since grown to $700,000.

Professor Jim Walsh was elected as the 65th president of the Academy of Management in 2006, making him only the second Michigan faculty member to lead the Academy. Walsh took stock of the approximately 16,000 members who lived in more than 100 countries at the time and noted that very few of them resided on the continent of Africa. Knowing that Africa, the cradle of civilization, is home to over a billion people and more than 1,000 universities and that the continent was poised for enormous population and economic growth, he wanted to bridge the gap and reach out to the teacher-scholars on the continent. Fully aware of the terrible history of colonization, he decided to simply create space for colleagues in Africa to meet their colleagues from the rest of the world. The first step in the process was to work with others to co-found the African Academy of Management. His continued work culminated in a 2013 AOM Africa Conference, in which approximately 300 colleagues from the world over journeyed to Johannesburg to share and imagine new research and teaching ideas. Since that time, the Africa Academy of Management has hosted a number of faculty development workshops, launched the Africa Journal of Management, and held conferences across the continent. In short, Africa-centered scholarship has burgeoned. Beyond that, the Ross School was just granted affiliate member status in the Association of African Business Schools. Professor Walsh wanted to be sure that we too are a part of the emerging scholarly conversations and evolving business practices on the continent.

From 2000 to 2005, Professors C.K. Prahalad and M.S. Krishnan co-authored several papers on concepts related to how the emergence of digital technologies was transforming business models. From 2005 to 2008, they co-authored the book New Age of Innovation, which introduced the concept of N=1;R=G business model framework. The basic argument was that given the new capabilities emerging from digital technologies, the structure of business models was in the midst of a transformation across industries. They claimed that business models will shift from mass production of products or services to businesses co-creating personalized experiences for one customer at a time. They called this N=1 business model, i.e., businesses will operate on a sample size (N) of one. They argued that to orchestrate this personalized experience for one customer at a time, businesses will not own all resources but will connect with resource partners across the globe (Resources=Global or R=G), and these partners could be big organizations, small businesses, entrepreneurs, or even individuals. They called this business model N=1;R=G. They argued that digital technology was at the center of enabling these capabilities, and no industry will be immune to this change. They presented more than 80 examples in the book. The rest of the book was on the capabilities companies needed to build inside their organizations to compete as an N=1 business. Their primary thesis identified the significant role of software in orchestrating the personalized N=1 experience in an ecosystem of partners and the criticality of the right capabilities in the information architecture and social architecture of companies to thrive in this competition of N=1;R=G ecosystem business models.

The Michigan Business Challenge is a prestigious business plan competition hosted by the Zell Lurie Institute for Entrepreneurial Studies. It allows U-M students to showcase their entrepreneurial ideas, receive feedback from experienced judges, and compete for over $100,000 in cash prizes to support their ventures. 

The Michigan Business Challenge was established in 1984 at Michigan Ross and has since become one of the region's most impactful and well-known startup competitions. Over the years, the MBC has supported numerous successful startups, generated millions of dollars in funding, and helped launch successful entrepreneurial careers for U-M students and alumni. The MBC is open to various stages of business concepts, from early-stage ideas to established businesses. 

The competition consists of three tracks that cater to specific industry sectors, including the Seigle Impact Track for social ventures, the Invention Track for ventures that have intellectual property at the core of their high-tech venture, and the Innovation Track for growing startups. These tracks provide tailored resources, networking opportunities, and funding for participants. Notable entrepreneurial ventures that have come through the MBC include Morning Brew, Xoran Technologies, AMBIQ Micro, Elevate K-12, and many more.

Michigan Business School Professor and Erb Institute Faculty Director,Tom Gladwin, pioneered the field of business sustainability with his concept of a "science of sustainable enterprise." It was one of the first scholarly frameworks to bring together the social, environmental, economic, and organizational aspects of competitive companies that likewise are managed to explicitly create value for society. With groundbreaking publications like "Shifting Paradigms for Sustainable Development: Implications for Management Theory and Research" and "Beyond Eco-Efficiency: Towards Socially Sustainable Business" in the 1990s, Gladwin dramatically expanded the scope of traditional management education and business leadership. Throughout his career, and his long-time partnership with the Prince of Wales's Business & the Environment Programme, Gladwin influenced hundreds of CEOs and other top corporate leaders to think deeply about, and take action on, the threat and the opportunity of sustainable business. 

Professor Karl Weick was an iconic founder of the field of organizational behavior. Starting with his seminal book, The Social Psychology of Organizing, which was published in 1969, Weick's ideas had enormous influence, shaping organizational scholarship over the next decades and to this day. He focused on the processes of organizing rather than on organizations per se, suggesting that the insights into those processes give us important leverage to both understand and affect life in organizations. In his book, he introduced the seminal concept of "sense-making," which he defined as "the ongoing retrospective development of plausible images that rationalize what people are doing." Weick's ongoing research focused on how individuals engaged in making meaning and how that meaning-making affected important outcomes in organizations. His book has been cited more than 35,000 times, and his other work on the topic has been cited more than 13,000 times. His pioneering work has instilled a highly influential perspective on the people attempting the organizing work that goes into organizations.

Since the COVID-19 pandemic, the public K-12 education system has faced significantly high teacher turnover and poor retention rates. Teachers have faced increasing pressure to achieve academic success while challenged with growing class sizes, reduced funding, and learning loss from the pandemic. This problem has been incredibly difficult to correct, and public school districts across the country have not been able to address it cost effectively.

In their paper, “Stopping the Revolving Door: An Empirical and Textual Study of Crowdfunding and Teacher Turnover,” Professors Samantha Keppler, Jun Li, and Andrew Wu conducted a study of data from the largest teacher crowdfunding site, DonorsChoose, to study the effect of crowdfunded projects on teacher retention. The team found that teachers are less likely to leave their schools and the state public school system when their projects are funded. Assessing teachers’ project request essays, they identified that teachers who received funding for unique projects or requested resources to improve their classroom environment had higher retention rates.

Their paper is the first to identify the effect of crowdfunding on teacher retention. It provides initial, strong evidence that the effect is positive, showing that teachers funded on DonorsChoose are 1.6 percentage points (pp) less likely to leave their schools and 1.9 pp less likely to leave the teaching profession — a 14% and 41% reduction versus baseline turnover and attrition rates, respectively.

Due to the demonstrated impact of teacher-driven crowdfunded projects, DonorsChoose has partnered with eight states to spend COVID-19 education relief funding on teacher crowdfunding projects. To date, these partnerships have funded over $100 million of teacher projects from over 100,000 teachers, impacting over 10 million students.