Walking Bicycle

Tokyo Japan
Project Goal
Create a detailed US market strategy for Walking Bicycle's third prototype and help decide where the current product should be adapted for geriatric mobility or a mobility product for children
Faculty Advisors
Cheng Gao
Cheng Gao
Assistant Professor of Strategy
Cheng Gao is an Assistant Professor of Strategy. His research focuses on innovation, entrepreneurship, and nonmarket strategy. His research examines...
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Aradhna Krishna
Aradhna Krishna
Dwight F. Benton Professor of Marketing
Dr. Aradhna Krishna received her Ph.D. from New York University, her M.B.A. from the Indian Institute of Management, Ahmedabad and her B.A. in...
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MAP Type
Full-Time MBA MAP
Industry
Transportation/Logistics Services
Function
Strategic Planning
Region
Asia
Class Year
2023
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