Action-Based Learning Projects:
MAP & Consulting Studio
Ho
Ho
2025
Full-Time MBA MAP
Brand Positioning and Communication
Adanu is a nonprofit organization dedicated to empowering Ghanaian communities through education and infrastructure. The project’s goal is to address Adanu’s challenges in its fundraising capacity, brand recognition, and communications effectiveness. The MAP team will develop a holistic fundraising, brand, and communications strategy that will help Adanu scale its impact and increase its reach.
Faculty Advisors
Virtual
Virtual
2024
MM Consulting Studio
Go-To-Market Strategy
Analyze and evaluate the market opportunities, stakeholder needs, and relevant data curated by Clearview AI. The insights will drive strategic decisions regarding service offerings, outreach methods, and positioning in these sectors.
Faculty Advisors
Addis Ababa, Ethiopia
Addis Ababa, Ethiopia
2014
Full-Time MBA MAP
Supply Chain Optimization
Assess the feasibility of using revenues garnered from higher-income organizations to subsidize services for the base of the pyramid.
Project also sponsored by the William Davidson Institute.
Faculty Advisors
Traverse City, MI
Traverse City, MI
2025
Weekend MBA MAP
Go-To-Market Strategy
Develop a solution to bridge the healthcare access gap in rural and underserved markets by expanding infusion therapy services into these regions through innovative service models such as home-based care, infusion suites and clinics, and mobile clinics.
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2024
Weekend MBA MAP
Strategic Roadmapping
Formulate competitive strategy for Hands-On Museum/Nature Center for next three years, looking at internal core competencies and leveraging those areas for both organic growth and partnership opportunities on a regional and national basis.
Faculty Advisors