Action-Based Learning Projects:
MAP & Consulting Studio
Pittsburg, PA
Pittsburg, PA
2024
Full-Time MBA MAP
Go-To-Market Strategy
Examine current business models around historic and new digital solutions of Eaton and its competitors, identify attractive investments, and propose new business models that incorporate software, hardware, and services into a total package for Eaton customers.
Faculty Advisors
Virtual
Virtual
2024
MM Consulting Studio
Brand Positioning and Communication
Analyze competitors' products and marketing strategies to identify gaps and opportunities for differentiation. Define a clear strategic direction for Effectiv, and build a messaging & positioning framework based on findings.
Faculty Advisors
Southfield, MI
Southfield, MI
2025
Full-Time MBA MAP
Strategic Roadmapping
The artificial intelligence revolution has data centers popping up everywhere. With the grid not having enough capacity to support the power requirements for data centers, simple economics says that the levelized cost of energy will increase. How will quantum computing start taking some of the compute from traditional cloud? How will the overall carbon footprint come down due to quantum, given its significant cooling costs? What will the model of data centers look like in the future?
Faculty Advisors
Chicago, IL, USA
Chicago, IL, USA
2023
Full-Time MBA MAP
Customer Experience Enhancements
Evaluate both the efficacy of a long-standing Customer Loyalty Score to predict resident behaviors and factors driving customer loyalty, and propose improved metrics to drive favorable resident behaviors
Faculty Advisors