Aravind turned to a MAP team for help in pursuing its mission of eradicating needless blindness. Specifically, the nonprofit needed a model of best practices for its chief medical officers to coordinate and improve their many tertiary hospital functions. The MAP team delivered a workable model identifying nine primary functions, 45 sub-functions, and indicators of process efficiency for each.

The challenge Clinique presented to its MAP team was how to communicate the value and benefits of its products to the millennial generation in an increasingly fragmented and competitive landscape. The original research conducted by the MAP team led to a robust sampling strategy using digital engagement and non-traditional distribution channels. The team’s final report to the company included detailed communication and distribution plans along with estimated financial impacts.

Complete a market segmentation and go-to-market strategy for new technology and business models to connect the underconnected in emerging markets.

Develop a marketing and product growth strategy.

Develop a comprehensive proposal on market expansion of a Detroit-based tech shop.

DeepHow is an AI-powered learning platform that bridges the skills gap in manufacturing, service, repair, and skilled work through interactive how-to videos. DeepHow would like assistance with a data-driven, go-to-market strategy to maximize existing and new product growth via SEO optimization, tapping into the content creator economy, and leveraging AI & meta-data.