Action-Based Learning Projects:
MAP & Consulting Studio
Jackson, MI, USA
Jackson, MI, USA
2023
Online MBA
Market Analysis and Assessment
Analyze loyalty programs in the B2B, B2C, and B2B2C market and uncover best practices for starting loyalty program. Develop a business plan that will enable Dawn to create a loyalty program for e-commerce customers on par with the best in the industry.
Faculty Advisors
Detroit, MI
Detroit, MI
2022
MSCM Consulting Studio
Supply Chain Optimization
Evaluate current southeast U.S. distribution network. Assess all potential solutions to increase efficiency in servicing the current customer base, with a focus on increasing truck driving colleague retention.
Faculty Advisors