Action-Based Learning Projects:
MAP & Consulting Studio
Virtual
Virtual
2025
MM Consulting Studio
Market Analysis and Assessment
Conduct a comprehensive market analysis of Primal Kitchen's salad dressing line, examine current marketing trends within the clean-label and health-conscious salad dressing segment with a focus on Primal Kitchen’s strategies for product positioning, pricing, and distribution channels. Gather consumer data insights through surveys, social media analysis, and customer reviews to identify key factors that drive consumer preferences and purchase decisions, and determine opportunities for differentiation and growth.
Faculty Advisors
Irving, TX
Irving, TX
2024
Weekend MBA MAP
Customer Experience Enhancements
Conduct market research across industries on customer segmentation / personalization strategies, with the goal of understanding how best-in-class companies use personalized experiences to optimize pricing, product offerings, etc.
Faculty Advisors
Savannah, GA, USA
Savannah, GA, USA
2023
Full-Time MBA MAP
Customer Experience Enhancements
Complete a detailed market analysis and business assessment that results in development of a business case, strategy, and execution framework for the creation of a new worldwide customer loyalty program
Faculty Advisors
Tallahassee, FL
Tallahassee, FL
2024
Online MBA
Market Analysis and Assessment
Develop a detailed strategic plan and market entry plan for reCap biochar for use by the waste management industry in the State of Florida. reCap biochar is produced via our pioneering and patent-pending process that also empowers Florida communities to more economically and sustainably manage organic waste.
Faculty Advisors