Propose an improved pricing menu and recommended ratio of service mix to increase profitability.

The BASF MAP team conducted a thorough examination of a specific battery market with the goal of making recommendations for product development and market entry strategy. The team investigated markets, customers, and applications over the course of the project. At the project's conclusion, the MAP team provided a clear product plan and market strategy corroborated by market analyses.

Create a strategic international growth plan. 

Define the market opportunity and set priorities for a new strategic business segment