Action-Based Learning Projects:
MAP & Consulting Studio
Brentwood, New Hampshire
Brentwood, New Hampshire
2025
Weekend MBA MAP
Go-To-Market Strategy
Conduct a competitive assessment and market segmentation for the $1B US roof underlayment product category for the growing metal and tile roof cladding segments. Develop a business and product portfolio strategy that will enable Owens Corning to quickly grow sales and market share.
Faculty Advisors
Tallahassee, FL
Tallahassee, FL
2025
BBA Capstone
Go-To-Market Strategy
Develop a detailed go-to-market plan, including a positioning strategy, for reCap’s high quality, engineered carbon capture, utilization and sequestration carbon credits. This will include defining key inputs to successful offtake-partnerships and understanding offsetting and insetting opportunities that will contribute to creating a sales strategy for generated carbon credits. The project will involve identifying potential partners, drafting outreach and sales plans, and building a roadmap with sales strategy to establish strong partnerships.