Action-Based Learning Projects:
MAP & Consulting Studio
India
San Francisco, CA
Charleston, SC
Chicago, IL, USA
Chicago, IL and New York City, NY
Chicago, IL and New York City, NY
2016
Full-Time MBA MAP
The challenge Clinique presented to its MAP team was how to communicate the value and benefits of its products to the millennial generation in an increasingly fragmented and competitive landscape. The original research conducted by the MAP team led to a robust sampling strategy using digital engagement and non-traditional distribution channels. The team’s final report to the company included detailed communication and distribution plans along with estimated financial impacts.
Kansas City, MO
Wilmington, DE
Henderson, NV, USA
Addis Ababa, Ethiopia
New York, NY
Albion, MI
Albion, MI
2024
Executive MBA MAP
Go-To-Market Strategy
Caster Concepts, a Midwest manufacturer of industrial casters and wheels, aims to develop a disruptive go-to-market strategy that bypasses the traditional distribution channels. Currently, these channels include specialty caster distributors and large multi-line distributors such as Fastenal, Grainger, and Motion Industries. The EMBA team will develop a new operations strategy that examines different direct to companies and customers options. The team will assess all aspects of Caster Concepts manufacturing operations, understand it’s sales processes, and look at how AI could change the distribution strategy.
Note: The CEO is an EMBA grad who was a MD that sold his medical practice to takeover this company and has successfully grown the company over the years. It’s a great story of transition and owner your own company too.
Note: The CEO is an EMBA grad who was a MD that sold his medical practice to takeover this company and has successfully grown the company over the years. It’s a great story of transition and owner your own company too.
Faculty Advisors