Develop a market entry strategy to expand the sales opportunity for the SENTRY Tracker product.

Explore ways to increase brand awareness among University of Michigan employees under age 40.

Create a vendor-engagement model detailing how to engage with existing/new vendors as well as volunteers to maximize capabilities and services "donated" to The Empowerment Plan.

Create a digital marketing framework and campaign schedule.

Evaluate service parts process kaizens through process flow, space changes, and automation.

Complete a market analysis and develop a market entry strategy that presents an online sales platform.