Action-Based Learning Projects:
MAP & Consulting Studio
Rio de Janeiro
Rio de Janeiro
2025
Full-Time MBA MAP
Customer Experience Enhancements
Design strategic initiative to integrate data and sports analytics to enhance the customer experience for supporters of a major Brazilian sports (football) club, improving international brand positioning, communications, and management to compete with the world's most notable football brands.
Faculty Advisors
Sao Paulo, Brazil, Fortaleza, Brazil
Sao Paulo, Brazil, Fortaleza, Brazil
2014
Full-Time MBA MAP
Perform a landscape assessment of consumer goods products to determine greatest growth potential.
Project coordinated in partnership with the C.K. Prahalad Initiative.
Faculty Advisors
Monrovia
Monrovia
2025
Full-Time MBA MAP
Strategic Roadmapping
TRIBE is a five-year-old social enterprise in Liberia, focused on improving learning outcomes and building a novel an ecosystem that complements and enhances the existing educational opportunities for high school students. The goal is to help ensure these young people develop skills valued by potential employers and that, once employed, they become valued employees.
This proposal seeks to collaborate with the Michigan Ross team to develop a five-year strategic plan (framework) based on a careful analysis of TRIBE’s learning journey to date and its capabilities to bridge foundational learning gaps for in current high school education. The goal would be to revisit TRIBE’s unique value proposition for the Liberian school system, develop an action-based operational plan and use this work to attract increased financial and strategic resources to scale organizational operations. The TRIBE leadership plans to be deeply engaged with the students on the process as it is critical to long-term organizational success.
This proposal seeks to collaborate with the Michigan Ross team to develop a five-year strategic plan (framework) based on a careful analysis of TRIBE’s learning journey to date and its capabilities to bridge foundational learning gaps for in current high school education. The goal would be to revisit TRIBE’s unique value proposition for the Liberian school system, develop an action-based operational plan and use this work to attract increased financial and strategic resources to scale organizational operations. The TRIBE leadership plans to be deeply engaged with the students on the process as it is critical to long-term organizational success.
Faculty Advisors
Tipperary
Tipperary
2024
Executive MBA MAP
Strategic Roadmapping
The town of Tipperary is seeking a Regeneration Strategic Plan to help the community find a new path forward. The area had vast manufacturing resources and wealth, it now needs a new approach that capitalizes on the existing knowledge and resources while building a new direction for the town. For example, it has one of top equine communities in the world, it just needs a strategic view that further aligns the existing resources and figures out what needs to be added for the community to have even greater impact.
Tipperary has prior economic plans that would be available to the team. The team will have access to sponsors who are seasoned executives from Enterprise Ireland, Irish Development Authority, Probal, and local and national government officials. ExecMAP has a successful history of similar projects that would be available to the team. Plus, the frameworks and models could be used by every town in the US for job creation and economic development.
Tipperary has prior economic plans that would be available to the team. The team will have access to sponsors who are seasoned executives from Enterprise Ireland, Irish Development Authority, Probal, and local and national government officials. ExecMAP has a successful history of similar projects that would be available to the team. Plus, the frameworks and models could be used by every town in the US for job creation and economic development.
Faculty Advisors
Exeter and London
Exeter and London
2023
Executive MBA MAP
Strategic Roadmapping
The team will create a business plan for a spin out developing products for the finance sector. Identify timelines for product development and business scale-up with projected revenue and costs and conduct a thorough competitor analysis.
Faculty Advisors