Action-Based Learning Projects:
MAP & Consulting Studio
Chicago, IL and New York City, NY
Chicago, IL and New York City, NY
2016
Full-Time MBA MAP
The challenge Clinique presented to its MAP team was how to communicate the value and benefits of its products to the millennial generation in an increasingly fragmented and competitive landscape. The original research conducted by the MAP team led to a robust sampling strategy using digital engagement and non-traditional distribution channels. The team’s final report to the company included detailed communication and distribution plans along with estimated financial impacts.
Savannah, GA, USA
Savannah, GA, USA
2023
Full-Time MBA MAP
Customer Experience Enhancements
Complete a detailed market analysis and business assessment that results in development of a business case, strategy, and execution framework for the creation of a new worldwide customer loyalty program
Faculty Advisors
Detroit, MI
Detroit, MI
2025
Weekend MBA MAP
Strategic Roadmapping
To grow the presence of successful high-growth ventures and advance civic leadership in Michigan’s entrepreneurial ecosystem. Our network of entrepreneurs and venture capitalists have taken the Michigan Pledge, committing 1 percent of equity or return on investment into a fund for state-based grantmaking.
Faculty Advisors