Action-Based Learning Projects:
MAP & Consulting Studio
Phoenix, AZ; Reno and Las Vegas, NV; Nashville, TN; Washington, DC; Austin, TX; Detroit and Troy, MI
Phoenix, AZ; Reno and Las Vegas, NV; Nashville, TN; Washington, DC; Austin, TX; Detroit and Troy, MI
2017
Full-Time MBA MAP
Assess the current performance and competitive landscape and formulate a specific strategic plan to improve successful recruitment and retention of women and minority attorneys.
Faculty Advisors
Redwood Shores, CA; Austin, TX; Boston, MA
Redwood Shores, CA; Austin, TX; Boston, MA
2017
Full-Time MBA MAP
Formulate an action plan to strengthen the Oracle brand in recruiting and internal employee experience with the goal of improving sales force productivity by attracting and retaining exceptional talent.
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2024
Online MBA
Market Analysis and Assessment
Conduct a market analysis and define strategic inputs regarding the market validation, business models, and “go to market” channels, and formulate a three-year U.S. market entry action plan for a marine robotic system aimed in cleaning lakes from algae, invasive plants, oil spills, and floating debris. Entrepreneurial-Development Stage - Focus on Marketing
Faculty Advisors
Bucharest
Bucharest
2025
Full-Time MBA MAP
Brand Positioning and Communication
Collaborate with Michigan Ross MBA students to enhance our multi-faceted program (“A Brighter Future for Vulnerable Youth”) and its online platform (“Career Compass”) by conducting a (brief) strategic program review, optimizing program design and developing a comprehensive marketing and fundraising strategy to improve beneficiary outcomes, increase visibility and attract sustainable corporate and donor partnerships.
Faculty Advisors
Grand Rapids, MI
Grand Rapids, MI
2024
BBA Capstone
Market Analysis and Assessment
Analyze unmet need states & segment opportunities to determine whether there’s a fit for Butterball Farms to sell products to the B2B Beverage market. If a fit exists, then develop a high-level, Go-To-Market plan.
Faculty Advisors
Warren, OH
Warren, OH
2023
Executive MBA MAP
Market Analysis and Assessment
Conduct a corporate review, competitive landscape assessment, and an industry growth opportunity study in order to develop a growth strategy for the company in the machine tool industry inside the US Market and the global markets.
Faculty Advisors
Dexter, MI
Dexter, MI
2023
Online MBA
Strategic Roadmapping
Develop a comprehensive plan for 4x growth for Nature and Nurture Seeds (Nature and Nurture, LLC), a small farm-based heirloom and organic seed company focusing on Michigan/Great Lakes/Midwest adapted vegetable, seed, and herb varieties.
Faculty Advisors