Action-Based Learning Projects:
MAP & Consulting Studio
Muskegon, MI
Muskegon, MI
2025
Full-Time MBA MAP
Operations Enhancements
Goodwill Industries of West Michigan is working to ensure that all unsold donations find a home. As a result we are developing a remanufacturing strategy for many of the materials that go unsold. We have partnered with an Israeli based company, Daika, to create new furniture and like products out of unsold wood based materials. Our goal would be for the U of M MAP MBA Students to help us develop a business plan, research regulatory/permitting requirements and provide/establish agreement drafts.
Faculty Advisors
Anchorage, AK, USA
Anchorage, AK, USA
2023
Full-Time MBA MAP
Financial Analysis and Planning
Explore the business case and feasibility of leveraging RurAL CAP's existing energy efficiency capabilities, using a social enterprise model, to both reach more Alaskans and generate unrestricted revenue for organization
Faculty Advisors
Virtual
Virtual
2024
MM Consulting Studio
Brand Positioning and Communication
Develop detailed customer personas for relevant stakeholders in Effectiv's three key verticals—Banks, Credit Unions, and Fintech companies—to help drive Effectiv's messaging, positioning, and targeted marketing campaigns.
Faculty Advisors
Buford, GA
Buford, GA
2024
Online MBA
Market Analysis and Assessment
Develop a business case for Catalayst Nutraceuticals (a CMO) to pitch a private label brand to a growing retailer (e.g., TJ MAX). Additionally develop a comprehensive view of trends in the nutraceutical market (formats growing, capacity in market, etc.)
Faculty Advisors