Action-Based Learning Projects:
MAP & Consulting Studio
Auburn Hills, MI, USA
Ann Arbor, MI
Ann Arbor, MI
2025
BBA Capstone
Financial Analysis and Planning
Work with the University of Michigan’s endowment investment team to develop a robust and innovative portfolio management (allocation and cash flow modeling) tool for its multi-billion dollar venture capital and private equity investment program.
Faculty Advisors
Santiago, Chile
Redwood Shores, CA and Chicago, IL
India
Wuxi, China
Auburn Hills, MI and Seoul
New York, NY
New York, NY
2024
Weekend MBA MAP
Market Analysis and Assessment
Develop a competitive positioning and growth strategy for Wisp, the leading provider of reproductive telehealth services in the U.S. - specializing in same day treatments for common infections like UTIs, yeast infection, BV, Herpes, etc.
Faculty Advisors
Ann Arbor, MI, USA
Bucharest
Bucharest
2025
Full-Time MBA MAP
Brand Positioning and Communication
Collaborate with Michigan Ross MBA students to enhance our multi-faceted program (“A Brighter Future for Vulnerable Youth”) and its online platform (“Career Compass”) by conducting a (brief) strategic program review, optimizing program design and developing a comprehensive marketing and fundraising strategy to improve beneficiary outcomes, increase visibility and attract sustainable corporate and donor partnerships.
Faculty Advisors
Detroit, MI
Oshkosh, WI
Oshkosh, WI
2023
Executive MBA MAP
Operations Enhancements
Develop strategy to inform leadership on how digital technology can enhance the efficiency and profitability of refuse collection systems, alleviate the pain points in the workflow, and create value for customers, stakeholders, and the environment.
Faculty Advisors
Tainan, Taiwan
Tainan, Taiwan
2015
Global MBA MAP
Research excess production capacity and suggest new, alternate revenue streams. The general manager (a Ross alum) of Taiwan Lung Meng asked the MAP team to research ways to use excess capacity and increase revenue. The team recommended several new products for creating alternative revenue streams. The final report included detailed design information, a market analysis, and financial projections.
Faculty Advisors
Tallahassee, FL
Tallahassee, FL
2024
Online MBA
Market Analysis and Assessment
Develop a detailed strategic plan and market entry plan for reCap biochar for use by the waste management industry in the State of Florida. reCap biochar is produced via our pioneering and patent-pending process that also empowers Florida communities to more economically and sustainably manage organic waste.
Faculty Advisors