Action-Based Learning Projects:
MAP & Consulting Studio
Amman, Jordan
San Diego, CA
Washington DC
Virtual
Managua, Nicaragua; Santo Domingo, Dominican Republic
Detroit, MI
Benton Harbor, MI
Grand Rapids, MI, USA
Grand Rapids, MI, USA
2023
BBA Capstone
Brand Positioning and Communication
As a Mission driven company, we would like the U of M Team to develop a recommendation and plan to bring the Company Mission and Guiding Principles “forward” as a critical component of our positioning in the market as a company and a brand in a way that balances it with the need to make Operating Income as a “for-profit” company.
Faculty Advisors
Seattle, WA
Detroit, MI
Detroit, MI
2025
Full-Time MBA MAP
Market Analysis and Assessment
Formulate investment thesis across one of our key sectors (tech-enabled services, digital media, marketing services and IT services industries) in partnership with investment team. Execute primary and secondary industry research, craft initial value creation plans, and identify critical investment opportunities.
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2025
Full-Time MBA MAP
Go-To-Market Strategy
Develop a strategic partnership framework to enhance collaboration and drive revenue growth with National Systems Integrator (NSI) partners, leveraging models from top management consulting companies and elite business schools.
Faculty Advisors
Ann Arbor, MI
San Diego, Calif.
San Diego, Calif.
2015
Global MBA MAP
Trinion Logistics called on a MAP team to assess its potential to diversify. The team conducted interviews, analyzed industry reports, and researched current businesses to identify strategies and techniques in support of an implementation plan. At the conclusion of the project, Trinion’s key executives, including a Ross alum, traveled to Michigan Ross to review project findings and discuss implementation.