Craft a business plan to increase overall fleet profitability.

Evaluate the potential for cross dock facilities for Chewy's fulfillment network.

Analyze and define potential customer base and recommend opportunities to obtain revenue, including an implementation plan.

Assess the market viability of a new product and determine the go-to-market strategy

The challenge Clinique presented to its MAP team was how to communicate the value and benefits of its products to the millennial generation in an increasingly fragmented and competitive landscape. The original research conducted by the MAP team led to a robust sampling strategy using digital engagement and non-traditional distribution channels. The team’s final report to the company included detailed communication and distribution plans along with estimated financial impacts.