Devise a three-year strategic plan to sustain growth and raise local and international funds.

The Pelosi-Bloom autotransfuser is a compact, portable medical device using previously FDA-approved components to rapidly transfuse a patient’s own blood during acute bleeding events in operating rooms, cardiac procedure units, ambulances and military medical units. It can be used in place of more expensive cell saver units that can be used only in hospital settings. A strategic marketing plan is needed to determine how this device should go to market.

Identify how PepsiCo can establish a culture which will support an entrepreneurial mindset

Create a detailed analysis focusing on different forms of membership clubs, including social clubs, creative clubs, office clubs, and athletic-based clubs.

Develop a comprehensive marketing strategy.