Formulate a strategic market entry plan for a new product offering in India and Middle East. Develop ICP, Positioning strategy, Value proposition, and Operating Model for the product.

Perfect Pair is a 501(c)(3) non-profit organization founded at the University of Michigan seeking expertise in developing a long-term business plan with strategic roadmapping, building a business plan, and marketing. Perfect Pair matches older adults and students to form intergenerational friendships, foster social connection, and combat social isolation and ageism.

Define the competitive landscape and develop the PsiAN brand architecture.

Formulate a new branding strategy promoting brand recognition.

The Pelosi-Bloom autotransfuser is a compact, portable medical device using previously FDA-approved components to rapidly transfuse a patient’s own blood during acute bleeding events in operating rooms, cardiac procedure units, ambulances and military medical units. It can be used in place of more expensive cell saver units that can be used only in hospital settings. A strategic marketing plan is needed to determine how this device should go to market.

Refine the go-to-market strategy for KeyShare, PassiveBolt's innovative self-sovereign identity based technology, focusing on identifying optimal market segments, value proposition refinement, and customer acquisition strategies.

Develop a strategy to implement Generative AI within the organization that builds on case studies within the MedTech space and identifies the highest-impact use cases for the organization

Develop a three-year strategic business plan.

Conduct market assessment to identify test markets for a new business model.