Action-Based Learning Projects:
MAP & Consulting Studio
Troy, MI;Tel Aviv, Israel;Haifa, Israel
Troy, MI;Tel Aviv, Israel;Haifa, Israel
2018
Full-Time MBA MAP
Perform a detailed analysis of the U.S. respiratory ambulatory monitoring market, explore the business model options, and formulate a clear marketing strategy and three-year U.S. market entry plan.
Faculty Advisors
Ann Arbor, MI, USA
Tainan, Taiwan
Tainan, Taiwan
2015
Global MBA MAP
Research excess production capacity and suggest new, alternate revenue streams. The general manager (a Ross alum) of Taiwan Lung Meng asked the MAP team to research ways to use excess capacity and increase revenue. The team recommended several new products for creating alternative revenue streams. The final report included detailed design information, a market analysis, and financial projections.
Faculty Advisors
Multiple
Ixtacuixtla Mexico
Detroit, MI
Detroit, MI
2025
Full-Time MBA MAP
Market Analysis and Assessment
Formulate investment thesis across one of our key sectors (tech-enabled services, digital media, marketing services and IT services industries) in partnership with investment team. Execute primary and secondary industry research, craft initial value creation plans, and identify critical investment opportunities.
Faculty Advisors
Lucknow, Uttar Pradesh, India
Lucknow, Uttar Pradesh, India
2023
Full-Time MBA MAP
Operations Enhancements
Assess the Total Cycle Time in the state of UP and MERIT tool for its ability to make sure that the process of dispatching ambulances and delivering patients to hospitals is smooth; make pertinent recommendations as needed
Faculty Advisors