Develop a communication plan to boost consumer awareness of Silvercar in the U.S. market.

Formulate a digital marketing plan for a line of Indian Yogurt Sauces.

Construct a go-to-market strategy and U.S. launch plan.

Create a business plan and financial model for the Limerick Business Innovation Centre.

Create a strategic business plan for Therapy Ranch in Southeast Michigan, outlining short-term 1 year, and long -term goals, 5 year. Help establish a sustainable urban horse facility with a primary offering of Equine Assisted Mental Health Services.

Caster Concepts, a Midwest manufacturer of industrial casters and wheels, aims to develop a disruptive go-to-market strategy that bypasses the traditional distribution channels. Currently, these channels include specialty caster distributors and large multi-line distributors such as Fastenal, Grainger, and Motion Industries. The EMBA team will develop a new operations strategy that examines different direct to companies and customers options. The team will assess all aspects of Caster Concepts manufacturing operations, understand it’s sales processes, and look at how AI could change the distribution strategy.

Note: The CEO is an EMBA grad who was a MD that sold his medical practice to takeover this company and has successfully grown the company over the years. It’s a great story of transition and owner your own company too.

Conduct strategic market segmentation research with corresponding recommendations for product pricing and positioning of our entry-level product by industry and use-case.