Provide a 3-year strategic marketing plan and branding strategy.

Analyze and define potential customer base and recommend opportunities to obtain revenue, including an implementation plan.

Develop recommendations on novel ways to influence member behavior so that they manage their conditions better and seek higher value care options

Prepare an implementable user acquisition strategy and possible go-to-market strategy on a different platform.

The challenge Clinique presented to its MAP team was how to communicate the value and benefits of its products to the millennial generation in an increasingly fragmented and competitive landscape. The original research conducted by the MAP team led to a robust sampling strategy using digital engagement and non-traditional distribution channels. The team’s final report to the company included detailed communication and distribution plans along with estimated financial impacts.

The project will evaluate leveraging the CRH Microsoft Dynamics platform to integrate our Anesthesia business unit, recruiting and HR functions to drive efficiencies via the MS dynamics tool set (process automation, power BI, etc.). The deliverable will evaluate the scope and resources necessary to deliver a cost benefit analysis to determine whether to proceed

Assess the market viability of a new product and determine the go-to-market strategy

Create a go-to-market strategy for CRH’s premium labor/locums services business for the Anesthesia service line.