Create a marketing plan for competitive entry into a new segment.

Research and analyze emerging trends in the creative and tech economy in Detroit.

Define the KPIs to measure business health and drive insights for reducing overhead across various functions including procurement, finance, recruiting, & IT

Determine a business case and marketing strategy for how to bring new, innovative products and/or services to market.

The challenge Clinique presented to its MAP team was how to communicate the value and benefits of its products to the millennial generation in an increasingly fragmented and competitive landscape. The original research conducted by the MAP team led to a robust sampling strategy using digital engagement and non-traditional distribution channels. The team’s final report to the company included detailed communication and distribution plans along with estimated financial impacts.

Conduct a landscape assessment and provide recommendations for how to profitably increase lending to the micro, small, and medium enterprise (MSME) sector in Jordan.

Develop a viable financial structure within WRI’s $35 million TerraFund facility to shift grant-financed community-led enterprises and nonprofits in Kenya towards product and service market income streams