Conduct market research to inform the strategy for Under Armour's sustainability-related marketing and communications

Formulate a strategic roadmap for expansion within the greater Detroit area.

Develop strategy for multi-division, independent 25+-person production company using student-team-conducted competitive landscape assessment and build/buy/partner analysis

Riot Games released League of Legends in 2009 to worldwide acclaim and multiple new games and TV series over the following years. The success has led to an increased visibility to potential attackers that will eventually leverage existing vulnerabilities. Students on the Riot Games team will define a framework for how we categorize, collaborate and assess third party organizations ranging from software vendors to game studio M&A’s.

Prepare an implementable user acquisition strategy and possible go-to-market strategy on a different platform.

Identify opportunities for the Jets to attain meaningful sponsorship revenue growth.

Evaluate the business culture, competitive landscape, and industry trends related to social gaming.