Ranked #4 by U.S. News & World Report, the Michigan Ross BBA Program is one of the best undergraduate business program in the world. Explore what makes our inclusive community of learners so unique.
At Michigan Ross, you gain more than just a first-class business education. Our collaborative, supportive, inclusive community enriches your experience, and sets you up with a lifetime network of friends across the globe.
The work of Michigan Ross faculty influences the world’s largest companies and global economies. Every day we’re creating real-world solutions for the most pressing challenges in our world.
Follow a monthly poll co-created by Financial Times and Michigan Ross for insights on how American voters perceive key financial and economic issues in the lead-up to the 2024 U.S. presidential election.
Conduct a comprehensive analysis of new potential products for Advanced Microgrid Solutions, formulating go-to-market strategies for each product in new, key markets.
Formulate an End-to-End Business Case and Global Go-to-Market Strategy for introducing "AXA Smart Services", a new digital-forward product and service offering launching in early 2023.
Formulate go-to-market strategy for the Kasi system: a multi-sensory augmented reality method to help blind/low-vision individuals access STEM content.
Assess the size, growth rates, and segmentation of the operating room (OR) market in the U.S. and formulate a go-to-market strategy and tactical plan for a new patient monitoring system.
