Action-Based Learning Projects:
MAP & Consulting Studio
Grand Rapids, MI, USA
Grand Rapids, MI, USA
2023
BBA Capstone
Brand Positioning and Communication
As a Mission driven company, we would like the U of M Team to develop a recommendation and plan to bring the Company Mission and Guiding Principles “forward” as a critical component of our positioning in the market as a company and a brand in a way that balances it with the need to make Operating Income as a “for-profit” company.
Faculty Advisors
Grand Rapids, MI
Grand Rapids, MI
2024
BBA Capstone
Market Analysis and Assessment
Analyze unmet need states & segment opportunities to determine whether there’s a fit for Butterball Farms to sell products to the B2B Beverage market. If a fit exists, then develop a high-level, Go-To-Market plan.
Faculty Advisors
NYC, NY
NYC, NY
2025
Full-Time MBA MAP
Strategic Roadmapping
The MAP team will develop a business plan to create an apprentice program focused on helping young people find careers in plumbing, electricity, carpentry, roofing, and walling. The US has a huge issue with not enough skilled trades people. This project will be supported by top real estate, and Ireland and US Government officials.
Faculty Advisors