Action-Based Learning Projects:
MAP & Consulting Studio
Dearborn, MI
Indianapolis, IN
Addis Ababa, Ethiopia
San Jose, CA
Portland, OR
New York, NY
Albion, MI
Albion, MI
2024
Executive MBA MAP
Go-To-Market Strategy
Caster Concepts, a Midwest manufacturer of industrial casters and wheels, aims to develop a disruptive go-to-market strategy that bypasses the traditional distribution channels. Currently, these channels include specialty caster distributors and large multi-line distributors such as Fastenal, Grainger, and Motion Industries. The EMBA team will develop a new operations strategy that examines different direct to companies and customers options. The team will assess all aspects of Caster Concepts manufacturing operations, understand it’s sales processes, and look at how AI could change the distribution strategy.
Note: The CEO is an EMBA grad who was a MD that sold his medical practice to takeover this company and has successfully grown the company over the years. It’s a great story of transition and owner your own company too.
Note: The CEO is an EMBA grad who was a MD that sold his medical practice to takeover this company and has successfully grown the company over the years. It’s a great story of transition and owner your own company too.
Faculty Advisors
San Francisco, CA
Buford, GA
Buford, GA
2024
Online MBA
Market Analysis and Assessment
Develop a business case for Catalayst Nutraceuticals (a CMO) to pitch a private label brand to a growing retailer (e.g., TJ MAX). Additionally develop a comprehensive view of trends in the nutraceutical market (formats growing, capacity in market, etc.)
Faculty Advisors
Ann Arbor, MI, USA
La Romana
La Romana
2025
Full-Time MBA MAP
Financial Analysis and Planning
This project will focus on identifying which pathology services, if any, Clínica de Familia should offer as part of their service expansion. This project will require the team to develop a financial model to inform recommendations.
Faculty Advisors