The challenge Clinique presented to its MAP team was how to communicate the value and benefits of its products to the millennial generation in an increasingly fragmented and competitive landscape. The original research conducted by the MAP team led to a robust sampling strategy using digital engagement and non-traditional distribution channels. The team’s final report to the company included detailed communication and distribution plans along with estimated financial impacts.

Craft a business plan to increase overall fleet profitability.

Assess the market viability of a new product and determine the go-to-market strategy

Develop a marketing plan to position CosmeticRx as the leader cosmetic telehealth

Build a data center cost model and expansion strategy

Develop an updated business model /capital structure for this niche Los Angeles based film & tv production company to best profit from the rapidly changing media landscape and its growing need for diversity focused programming

Identify market opportunities to create a strong value proposition for distributed natural gas generation.