Action-Based Learning Projects:
MAP & Consulting Studio
Charleston, SC
New York, NY
New York, NY
2016
Full-Time MBA MAP
CapitalOne needed a brand-new digital commercial bank strategy for a specific client segment. The company called on a MAP team to study industry dynamics and the competitive landscape. The team conducted original research and prepared a thorough report on the main players, customer needs, and pain points, giving CapitalOne the information it required to chart its course.
Columbus, IN
Addis Ababa, Ethiopia
Dearborn, MI
Dearborn, MI
2025
Weekend MBA MAP
Brand Positioning and Communication
The City of Dearborn is seeking assistance in developing a financial strategy for the City’s rebranding efforts and 5-year marketing campaign. Deliverables from the final project will inform budgetary decisions and the creation of an RFP for the City’s rebrand.
Faculty Advisors
Buford, GA
Buford, GA
2024
Online MBA
Market Analysis and Assessment
Develop a business case for Catalayst Nutraceuticals (a CMO) to pitch a private label brand to a growing retailer (e.g., TJ MAX). Additionally develop a comprehensive view of trends in the nutraceutical market (formats growing, capacity in market, etc.)
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2024
Executive MBA MAP
Go-To-Market Strategy
Covera Health aims to create a user-friendly quality dashboard for medical imaging, integrating real-time data to monitor and enhance patient care. This project focuses on developing and planning the market adoption of the dashboard, aiming to demonstrate the quality of radiology practices and facilitate the transition to value-based care. The goal is to achieve a 75% market share for this innovative platform within 2 years.
Faculty Advisors
Amritapuri, Clappana
Amritapuri, Clappana
2024
Full-Time MBA MAP
Market Analysis and Assessment
Conduct a strategic study on boosting the income of local Indian women seaweed cultivators by diversifying seaweed added-value products in a market dominated by large industries. Focus on outcome with medium-low level of implementation complexity.
Faculty Advisors
La Romana
La Romana
2024
Full-Time MBA MAP
Financial Analysis and Planning
This project will focus on identifying which dental services, if any, Clínica de Familia should offer as part of their service expansion. This project will require the team to develop a financial model to inform recommendations.
Faculty Advisors