Action-Based Learning Projects:
MAP & Consulting Studio
Ann Arbor, MI, USA
Ann Arbor, MI, USA
2023
BBA Capstone
Strategic Roadmapping
Ann Arbor, like all rapidly growing communities, needs a strategic plan for equitable housing, creative placemaking, and mixed-use, sustainable, net-zero development. Assist our nonprofit, Equitable Ann Arbor Land Trust, to develop a strategic plan to grow Ann Arbor's housing in concert with the University's growth, consistent with EA2 Aspirations.
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2025
Full-Time MBA MAP
Go-To-Market Strategy
Follow up to last year with our Equitable Ann Arbor Land Trust agenda, www.ea2landtrust.org, goals to convert UM and City parking lots around campus into affordable, workforce and market rate housing. Goals are to add thousands of residents housing over neighborhood retail with 15 Minute Neighborhood characteristics, all needs within a 15 minute walk. Near jobs and transit ops to be highly sustainable and affordable.
Faculty Advisors
Virtual
Virtual
2024
MM Consulting Studio
Brand Positioning and Communication
Develop detailed customer personas for relevant stakeholders in Effectiv's three key verticals—Banks, Credit Unions, and Fintech companies—to help drive Effectiv's messaging, positioning, and targeted marketing campaigns.
Faculty Advisors
Tamil Nadu, India
Tamil Nadu, India
2014
Full-Time MBA MAP
Provide a financial needs assessment.
Project coordinated in partnership with the C.K. Prahalad Initiative.
Faculty Advisors