Develop a go-to-market strategy for expanding this early childhood education organization into foreign markets and recommend strategies for maintaining brand quality in those markets.

In this Multidisciplinary Action Project, the Haas Alert student team will assess the viability of vehicle manufacturers using “sponsorship” marketing dollars from companies interested in getting their brand in front of drivers in a safe, non-intrusive manner. Prakhar Gupta will leverage his background in Computer Science to communicate with the company engineers in technical terms on behalf of his team and provide an engineering perspective as the team develops solutions and recommendations for Haas Alert. Leveraging his computer science training in a business setting will be a unique and valuable experience that will surely enrich his education in Computer and Information Sciences.

Define the market opportunity and set priorities for a new strategic business segment

Develop a go-to-market strategy for expanding this early childhood education organization into foreign markets and recommend strategies for maintaining brand quality in those markets.

Develop a proposal strategy for a merger and acquisition for business expansion in the U.S. market

Assess the most likely direction and magnitude of changes to the worldwide beauty market driven in the wake of Covid-19, and chart out a roadmap for HCP Packaging to respond under different scenarios.

Create a strategic marketing and implementation plan that targets foundations and organizations in the EMEA region.  

Formulate a full business plan for Detroit Container Radio.

Maximize profit by optimizing discount strategy for deal based products.

Compose a three-to-five year strategic phased renovation and occupancy model.

Design a scaling strategy for Metal 3D printing technology into mass manufacturing.

Develop a business strategy for growth in the commercial and industrial sector.