Action-Based Learning Projects:
MAP & Consulting Studio
Virtual
Virtual
2024
MM Consulting Studio
Brand Positioning and Communication
Provide a detailed market analysis of the local (Washtenaw County) fitness industry, focusing on needs and services for an aging population. Develop a two-year strategic marketing plan to expand membership and services to this niche market.
Faculty Advisors
Bali
Bali
2024
Full-Time MBA MAP
Supply Chain Optimization
Develop the full supply chain management—with process steps, leadtime and budgeting and implementation framework—for the next 1-3 years, build a scorecard assessment for key stakeholders to guide future partnerships, and create impact measurement tracking system.
Faculty Advisors