Action-Based Learning Projects:
MAP & Consulting Studio
Virtual
Virtual
2025
MM Consulting Studio
Market Analysis and Assessment
Develop a comprehensive inbound marketing strategy to increase B2B leads from HR professionals, chief people officers, and decision-makers. The goal is to better understand how LifeGuides fits in the market and move from 1-2 leads per month to a consistent flow of qualified leads through content-driven strategies.
Faculty Advisors
Canton, MI
Canton, MI
2024
MSCM Consulting Studio
Strategic Roadmapping
Develop a strategic roadmap and financial analysis regarding the expansion of the companies private fleet back haul program. Discover existing opportunity and financially viability of fleet expansion.
Faculty Advisors
Philadelphia, PA
Philadelphia, PA
2024
Full-Time MBA MAP
Customer Experience Enhancements
Develop customer personas and map their journeys online and in-person for our businesses. Articulate what offerings each persona engages with, how they plan their trip including media choices, what they do when on-site and after they leave.
Faculty Advisors
Detroit, MI
Detroit, MI
2022
MSCM Consulting Studio
Supply Chain Optimization
Evaluate current southeast U.S. distribution network. Assess all potential solutions to increase efficiency in servicing the current customer base, with a focus on increasing truck driving colleague retention.
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2024
Online MBA
Market Analysis and Assessment
Conduct a market analysis and define strategic inputs regarding the market validation, business models, and “go to market” channels, and formulate a three-year U.S. market entry action plan for a marine robotic system aimed in cleaning lakes from algae, invasive plants, oil spills, and floating debris. Entrepreneurial-Development Stage - Focus on Marketing
Faculty Advisors