Design a comprehensive innovation-based growth plan for SoBe that refines its brand positioning and articulates a new marketing strategy.

Develop strategic alternatives for potential entry into new industries and brands.

Assess PepsiCo's digital financial strategy in China.

Develop a business model for an Autonomous Residential Refuse Robot.

Create a detailed analysis focusing on different forms of membership clubs, including social clubs, creative clubs, office clubs, and athletic-based clubs.

Develop a comparative B2B vs. B2C market entry analysis for the smart door lock market.

Conduct market research to develop a strategic marketing plan to drive product adoption and revenue growth.

The Pelosi-Bloom autotransfuser is a compact, portable medical device using previously FDA-approved components to rapidly transfuse a patient’s own blood during acute bleeding events in operating rooms, cardiac procedure units, ambulances and military medical units. It can be used in place of more expensive cell saver units that can be used only in hospital settings. A strategic marketing plan is needed to determine how this device should go to market.

Explore exit methodologies—international models, successful operating models—and formulate a value creation plan for the smooth transition and growth of SME businesses in India.

Provide detailed research about the US antibiotic susceptibility testing market, build a GTM strategy, and formulate a three-year action plan for market development, potential alliance-forming, and later stage fund-raising

This project is to engage the manufacturing community to identify operational 'pain points', and design an AI tool to help them navigate selecting solutions more rapidly. Our partner in this activitiey is an AI data platform that will create the actual AI algorithms for the tool.

Evaluate the market potential for new pizza kit product lines.

Perfect Pair is a 501(c)(3) non-profit organization founded at the University of Michigan seeking expertise in developing a long-term business plan with strategic roadmapping, building a business plan, and marketing. Perfect Pair matches older adults and students to form intergenerational friendships, foster social connection, and combat social isolation and ageism.