Action-Based Learning Projects:
MAP & Consulting Studio
Mumbai, Chennai, and Madurai
Mumbai, Chennai, and Madurai
2024
Full-Time MBA MAP
Go-To-Market Strategy
Formulate a strategic market entry plan for a new product offering in India and Middle East. Develop ICP, Positioning strategy, Value proposition, and Operating Model for the product.
Faculty Advisors
Pittsburgh, PA, USA
Pittsburgh, PA, USA
2023
Weekend MBA MAP
Go-To-Market Strategy
The Pelosi-Bloom autotransfuser is a compact, portable medical device using previously FDA-approved components to rapidly transfuse a patient’s own blood during acute bleeding events in operating rooms, cardiac procedure units, ambulances and military medical units. It can be used in place of more expensive cell saver units that can be used only in hospital settings. A strategic marketing plan is needed to determine how this device should go to market.
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2023
Online MBA
Brand Positioning and Communication
Refine the go-to-market strategy for KeyShare, PassiveBolt's innovative self-sovereign identity based technology, focusing on identifying optimal market segments, value proposition refinement, and customer acquisition strategies.
Faculty Advisors
Chicago, IL
Chicago, IL
2020
BBA Capstone
Employee Experience Enhancements
PEAK6 is a private investment and technology firm and founding partner of the Michigan Ross FinTech Initiative. Students will provide recommendations to increase operating efficiencies within the investment team's diligence process.
Faculty Advisors