The Pelosi-Bloom autotransfuser is a compact, portable medical device using previously FDA-approved components to rapidly transfuse a patient’s own blood during acute bleeding events in operating rooms, cardiac procedure units, ambulances and military medical units. It can be used in place of more expensive cell saver units that can be used only in hospital settings. A strategic marketing plan is needed to determine how this device should go to market.

Devise a go-to-market strategy for maximizing online and mobile for debit funding sources

Recommend ways to improve the customer experience in ports.

Develop strategic alternatives for potential entry into new industries and brands.

Lead generation strategy for Poornatha’s B2C model

Identify how PepsiCo can establish a culture which will support an entrepreneurial mindset

Recommend ways to increase and improve the unit profit for ancillary services offered onboard.